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Thursday, August 23, 2018

Strategy for the Digital World

Developing a Strategy for the Digital World

NEW BOOK: A new book by Sunil Gupta, "Driving Digital Strategy," explores how traditional businesses can make the leap into the digital age.

Digital transformation is certainly a threat to the old guard—just ask cab drivers, newspaper reporters, and coal miners. In 20 years, all commercial truck drivers could be facing the same fate as autonomous vehicles take over the road.

Sunil Gupta’s message in a new book is more positive: Digital “presents an endless number of opportunities for companies from traditional industries,” he writes in Driving Digital Strategy, published last week. But it starts with reimaging what your business is, who your customers are, and how to engage them using digital technology. Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School.  ... " 

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