Big news. Getting Kroger's premium private label into China. Will there bean exchange of technology as well? See Alibaba's Tmall effort.
Kroger teams with Amazon rival Alibaba to sell groceries in China
By Alexander Coolidge, Cincinnati Enquirer
In a bold move against Amazon, Kroger is teaming with internet giant Alibaba to sell groceries in China.
The move will be the Cincinnati-based supermarket chain's first-ever international venture and focus on selling dietary supplements and private label goods, including natural and organic foods. Kroger characterized the venture as a "pilot" that will showcase its house brands.
"E-commerce enables Kroger to quickly scale to reach new customers and markets where we don't operate physical stores, starting with China," said Yael Cosset, Kroger's chief digital officer.
Kroger's products will appear on Alibaba's Tmall Global platform, China's largest business-to-consumer marketplace. Launched in 2014, Tmall targets China consumers who want premium products. The platform provides brands and retailers without operations in China to build virtual storefronts and ship products into China. ... "
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