/* ---- Google Analytics Code Below */

Tuesday, August 28, 2018

Publix Healthcare Kiosks

Worked at Publix in my early days.  Later looked at how kiosks interact with consumers in Grocery.

Publix pioneers an easier way to see the doctor    by Matthew Stern in Retailwire

Healthcare in the U.S. is changing, and retailers are offering a lot of services that once required a visit to a doctor’s office. As this new kind of healthcare takes shape, Publix has been exploring a new model that is showing signs of success.

As part of a collaboration with BayCare Health System, Publix began piloting healthcare kiosks in 12 Florida locations, according to The Ledger. The kiosks are enclosed in a private room where shoppers can teleconference with board-certified medical professionals to receive on-the-spot, non-urgent medical care. Customers enter their symptoms using a touch screen and then make use of tools provided in the room, such as thermometers, blood pressure cuffs and high-definition cameras, to give the doctor the data needed to make a diagnosis. One-thousand customers have used the service since the December 2017 launch. Publix will add kiosks to 13 stores in response to the success of the program.

Although addressing the inconvenience and high cost of arranging doctor visits for non-urgent concerns, seeing a patient via teleconference might pose some concerns. For instance, an accurate diagnosis could rely on the ability of an untrained patient to use equipment properly — and both the retailer and healthcare provider may face issues of liability.  .. ."

No comments: