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Thursday, August 16, 2018

L'Oreal and Augmented Reality

We worked on beauty applications that used aspects of augmented reality to market.   Had not heard of Facebook Camera Products.   Note L'Oreal's acquisition of Modiface.

L’Oreal Teams with Facebook on AR Initiative  By CGT 

L’Oréal has partnered with Facebook to develop augmented reality experiences through Facebook Camera products. The effort will be driven by ModiFace, the beauty AR specialist that L’Oréal acquired in March.

Through direct, seamless connections between the two platforms, ModiFace and Facebook will let worldwide consumers “try on” cosmetics from L’Oréal brands including Maybelline, L’Oréal Paris, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay and Shu Uemura. The first experience will be launched by the NYX Professional brand at the end of August.

“Facebook and L’Oréal share the vision that AR is becoming key for product and brand discovery and purchase,” said Lubomira Rochet, chief digital officer at L’Oréal.“We’re at that magical moment when technologies have matured enough and consumer appetite is growing. One fascinating aspect of this partnership is that it keeps us innovating the beauty user experience. After having adapted our creatives and contents to a mobile-first world, it will be interesting to see how AR is going to change the creative playbook of our industry." .... " 

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