Recently in the Teradata Blog, contains an excellent explanatory video by Tim Butler of P&G. Another great example of the digitization of marketing in CPG.The linked article contains lots of additional detail information about this project.
Procter & Gamble: Data Driven Marketing to 4.8 Billion People
Joining the conversation with 4.8 billion consumers… then actually listening to them and engaging with them. Does that sound overwhelming? It could – but the world’s 2nd largest consumer packaged goods company wouldn’t be intimidated and soon 1, Consumer Place™ was ‘populated’. ... "
Via Gib Bassett
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