Bias in Strategy Decisions

Bias, or what we often saw:  'confirmation bias'  is a key danger in any kind of research or decision process.  This is particularly important in less defined strategy decisions.  In the HBR Blog.  An obvious, but not always easy to follow thought:  " ... When making important strategic decisions, which are going to decide our faiths and those of our organizations, it is important to not let emotions and personal preferences cloud our judgment. Emotional commitment can be good, but not if it gets in the way of sound decision-making. Depersonalizing decisionmaking can sound cold or aloof, but it’s the best way to ensure a better outcome, for ourselves and our companies.  ... "