CPG Mobile Marketing Scores

In Mobile Marketer:  Some very interesting details are included in the article:

" ... CPG brands score on mobile's hypertargeted marketing promise ...  CPG brands have historically relied on mass marketing tactics with big budgets akin to TV and print advertising that hit the majority of consumers. However, the appeal with mobile is significantly different for CPG marketers around influencing purchases at the point-of-sale, which is causing some to scout out specific demographics of consumers who are increasingly spending more time within mobile applications and sites. .... “Mobile is still the most personal advertising vehicle in the world, and sophisticated brands are really starting to understand that,” said Tim Jenkins, CEO of 4Info, San Mateo, CA.... "