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Sunday, January 19, 2014

Hershey and 3D Chocolate Printing

A good example of CPG delivery, here what we called late stage differentiation, a place where 3D printing can work.  It can work even better when customers can watch the process. Manufacturing as performance art?

Hershey, 3D Systems explore food options for 3D printing 
Hershey Co. is collaborating with 3D Systems to develop a 3D printer that makes chocolate and other edible products. "Whether it is creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3D printing as a way to keep moving our timeless confectionery treats into the future," said William Papa, Hershey's vice president and chief research and development officer. 3D Systems recently unveiled two 3D printers for edible sugar and chocolate at the International Consumer Electronics Show. ... " 

This reminds me of Jiminy Chips in store preparation and vending, an approach we looked at in 2008.

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