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Wednesday, January 29, 2014

Market Research in a Big Data World

In Knowledge@Wharton.  An extensive and interesting piece

Finding a Place for Market Research in a Big Data, Tech-enabled World
Thanks to social media and other technology, a wealth of consumer opinions is at a company’s fingertips these days. But Wharton experts say traditional market research still has a vital role to play in product development. ... " 

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