Personalizing Data Interactions

In Supermarket News (required free registration):   New opportunities for richer data sources. " ... Supermarkets are using customer data and digital devices to bring more personalization and convenience to shoppers. Efforts include Ahold USA's Scan It! Mobile application and Safeway's Just For U marketing platform, which send personalized offers to smartphones, and Sprouts Farmers Market's use of customer analytics to track each item purchased, which the company says helps with merchandising and winning back lost customers. ... "