In TechCrunch, a quick look at Amazon's patent, and implementation of what is being called 'anticipatory sales'. Or shipping before you choose to buy. While this is seen as madness in the press, in a general sense it is used in many supply chain models. Which seek to stage shipments to make them most efficient. Such models consider both shipments and the returns. So its not quite like reading your mind. Consumers will not be be getting completely unanticipated shipments from Amazon. Also note that the concept of 'big data' allows this to be done at more complex and smaller levels of detail.
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