A technique which I used in the past, but have not recently. I revisited Bayesia Labs, prompted by some problem statements I recently received. They do a good job presenting the method and its applications graphically.
See their strategic partnership with Procter&Gamble.
Bayesian methods also exist for free in packages like R. Check out the Bayesia Lab sites, their graphics there are excellent for an initial introduction. Also check out their blog. And their most recent newsletter.
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