In Digital Trends: (Includes a video):
" ... Apple’s location-sensing iBeacon technology appears to be of growing interest to retailers and app developers, with mobile shopping startup inMarket the latest company to announce it’s making use of the tech.
Initially partnering with supermarkets Safeway and Giant Eagle, inMarket’s iBeacon Mobile to Mortar platform sends out a variety of information to iPhone-owning store visitors, so long as they’ve opted in to use the service via one of its compatible apps, such as CheckPoints.
By enabling the service, shoppers can expect to receive notifications to their Apple handset such as discount coupons, loyalty rewards, and reminders about what to pick up.
“Besides Apple themselves, we are the first to take this groundbreaking technology out of beta tests and into consumers’ lives throughout the heartland of the US,” Todd Dipaola, CEO and co-founder of inMarket, said in a release. ... "
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