Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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A view I had not head of, but intriguing: " ... Does a Buyer’s Journey Take Shape as a Funnel? ... Posted by Chris Spears on Nov 14, 2013 in Agency, Content, Marketing ... " . Perhaps a useful metaphor.
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