Seismic Shift to Online Shopping

In Retailwire: The Starbucks CEO says the shift has happened.  How do we deal with it?  "No longer are many retailers only required to compete with stores on the other side of the street," said Mr. Schultz. "They are now required to compete with stores on the other side of the country. Navigating the seismic shift will continue to be very, very difficult for me."