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Friday, January 24, 2014

Increasing Smartphone Mobile Commerce in China

Related to my recent post on NantMobile.  Adage Global talks about the Chinese the move forward.  Yes, I am seeing it.  Can the data gathered be used to understand an entire region?

" ... Mobile Advertising Lags China's Smartphone Explosion
Consumers Prefer to Shop on Their Phones But Ad Budgets Aren't Following Them Yet

In China, the world's biggest smartphone market, mobile commerce and payments are heating up fast.  When e-commerce giant Alibaba sold $5.7 billion in goods during its annual 24-hour megasale Nov. 11, 2013, 21% of orders came from mobile devices. A year earlier, that figure was only 5%. ... "  

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