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Thursday, October 15, 2020

Shopping with YouTube?

 Though have used YouTube since its inception, only in the last month have been using all of its capabilities.   Have been thinking about how it was  a powerful engagement model, and how ads were interspersed.   Thinking the paths within different classes of content.  Here more:

Is YouTube a shopping powerhouse waiting to happen?   by Tom Ryan in Retailwire

YouTube is asking creators to tag and track products featured in their videos as part of an “experiment” in what is potentially a major step toward fulfilling the platform’s e-commerce ambitions.

Creators have largely monetized their YouTube content from advertisements served on their videos and from YouTube Premium subscribers watching their content. Some videos include links in their descriptions to Amazon or other retailers designed to drive affiliate sales.

The video tags that YouTube is now testing are linked to analytics and sales through Google, YouTube’s parent. A Shopify integration is also being explored, according to Bloomberg. The report stated, “The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly.”   ... "

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