Had seen this mentioned before, good overview in Schneier. As usual the discussion in the comments there is the most interesting, with experts in the field chiming in, discussing implications for self driving vehicles and their use regulation.
Split-Second Phantom Images Fool Autopilots in Schneier Blog
Researchers are tricking autopilots by inserting split-second images into roadside billboards.
Researchers at Israel’s Ben Gurion University of the Negev … previously revealed that they could use split-second light projections on roads to successfully trick Tesla’s driver-assistance systems into automatically stopping without warning when its camera sees spoofed images of road signs or pedestrians. In new research, they’ve found they can pull off the same trick with just a few frames of a road sign injected on a billboard’s video. And they warn that if hackers hijacked an internet-connected billboard to carry out the trick, it could be used to cause traffic jams or even road accidents while leaving little evidence behind. ... "
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