Capturing value in machinery and industrial automation as market dynamics change
Shifting growth patterns and digitization are reshaping the sector. A strategic response can help machinery and industrial automation companies to keep pace.
Sent from McKinsey Insights .... considerable view with industry polling: By Manuel Altmeier, Harald Bauer, Michael Becker, and Markus Simon
Shifting growth patterns and digitization are reshaping the sector. A strategic response can help machinery and industrial automation companies to keep pace.
The global machinery and industrial automation sector has been in a well-balanced equilibrium for decades—with only small shifts in revenue and market share, in the low single-digit percentage range. Now things are suddenly becoming exciting again.
This is because there seems to be a clear and widespread consensus among pundits and the sector’s players that two emerging global megatrends in their industry—shifting growth patterns and the increasing pace of digitization—will have a severe impact on strategic control points and value pools, forcing companies to rethink their business model (Exhibit 1). The trends’ effect on value pools are especially critical, because the ability of the sector’s players to hold on to the value they claim or capture the new value being created, or both—and to stake or maintain a claim in the new machinery and industrial automation landscape—is directly tied to their ability to occupy strategic control points along the evolving value chain. .... "
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