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Tuesday, July 23, 2019

Machine Learning vs AI

Good set of examples for Marketing and related terminology  ....

The Difference Between AI and Machine Learning and How Marketers Use Them to Increase ROI  by Alain Stephan in Business2com

A recent survey of 300 B2B marketers, performed by EverString and Heinz Marketing, found that less than one-fifth of respondents truly understand the difference between artificial intelligence, machine learning, and predictive modeling.

If this confusion is keeping marketers from adopting AI, it’s unfortunate. AI is such a powerful asset to marketers—it’s helping brands and agencies analyze marketing data with unprecedented precision, providing them with the insights to make smarter optimizations that drive more revenue at lower costs.  ... " 

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