How Much Will We Buy Using Augmented Reality?

Have experimented with AR as used by a number of companies, notably IKEA.

Will AR change how people buy products from eyeglasses to wedding rings?  by Matthew Stern in Retailwire

People keep a pair of eyeglasses for a long time — and hopefully keep their wedding rings for even longer. So, the try-on process for one of these products is the first step toward a long-term investment. In both these spaces, retailers recently announced they are using augmented reality (AR) to make the experience more convenient for customers.

Helzberg Diamonds has launched its Helzberg Virtual Ring Experience, which allows couples looking for the right wedding ring to virtually try on more than 100 varieties of product while visiting a store. The tech enables them to see what the rings would look like on their hands from multiple angles, according to a press release. A video demonstration of the Ring Experience shows a customer with her hand underneath a tablet built into a table that overlays a virtual ring onto an on-screen image of her hand. The customer is being guided through the try-on and selection process by an associate.

The Helzberg AR pilot is on-trend with other moves in the wedding space geared toward streamlining the entire, sometimes arduous and intimidating, process of wedding planning. For instance, e-commerce wedding registry Zola recently opened a New York City pop-up featuring a range of tech-enhanced wedding planning services and solutions such as invitation creation resources and customized 3-D cake topper printing. .... "