Survey of the Use of Face Recognition in Business

Despite the issues, its in use and expanding, it is inevitable globally, net it will protect everyone, expect more.  Here an outline of uses.

The most exciting facial recognition use cases in business
By Steven Van Belleghem  in CustomerThink

Efficiency & the era of Pig Data

When a new or a matured software enters the market, it’s typically used to increase the speed and efficiency of certain processes. So it should not come as a surprise that organizations are looking into facial recognition to make them more effective, secure and to improve the quality of their products. This is not the cool or ‘sexy’ part where the customer experience is enhanced to nearly magical levels, but it’s where processes are sped up and made cheaper. In these continued price wars times, that’s a real competitive advantage.

Target, Walmart, and Lowe’s: they have all run trials of facial recognition technology. One of the most common applications of facial recognition here is catching shoplifters. FaceFirst – one of the more popular technologies amongst retailers – can scan a shopper’s face up to 50 to 100 feet away and it has reduced theft in stores by as much as 30 percent. The TSA (Transportation Security Administration) – the agency of the U.S. Department of Homeland Security in charge of the security of travellers in the United States – began testing facial recognition technology for international travelers at Los Angeles International Airport (LAX) earlier last year and is planning to expand the use of biometrics technology. Even entertainers are starting to adopt the software for reasons of security. Taylor Swift, for instance, monitored a concert with a facial recognition system in California last year in order to record and recognize the faces of her too many stalkers. And the most obvious example of them all, of course: China’s very controversial social credit system which monitors and rewards, or punishes the behavior of its population, and ranks them based on their “social credit.”

One of the most advanced applications in the matter comes from China, too, where the e-commerce platform JD.com is using pig facial recognition to revolutionize farming. This type of projects can help reduce the cost of rearing pigs by as much as 50%, but it could also greatly enhance the quality of the meat, by monitoring how much which pig moves and eats. That’s a really nice case of Pig Data, if you ask me.  ....   '