Cable Cutting Skill

Direct competition between companies using skills that include AI?   Interesting, but can this lead to some legal embattlement?

DirecTV encourages cable cutting with Alexa skill    Creative Works By Kyle O'Brien

For all the potential cable cutters who have been discouraged by the runaround they get from their cable companies when they try to cut the cord, DirecTV has come up with an easy, voice-activated alternative – the DirecTV Cable Cutter skill for Amazon Alexa.  ... "