Intent, Devices and Marketing Funnels

In Think with Google. Nothing is linear anymore.  Our devices can change our intent, based on changing context, anytime.    So how do we use this?

Intent and Marketing Funnels

How intent is redefining the marketing funnel     ... 

Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique and unpredictable moments. People turn to their devices to get immediate answers. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.   ... 

Journeys as unique as each consumer

So how has the marketing funnel changed exactly? In the last six months, Google looked at thousands of users’ clickstream data as part of an opt-in panel.1 And we found that no two customer journeys are exactly alike. In fact, even within the same category, journeys take multiple shapes.2 .... "