Tech lets shoppers say ‘Optimize Me’ when ordering groceries by Al McClain in Retailwire and further expert opinion.
The line between digital and physical shopping continues to get fuzzier.
At NRF’s “Big Show” last week, Cisco showcased a concept called “Optimize Me” within its fictitious Stop, Shop & Go store.
Rather than the shopper buying everything online and picking it up in store (BOPIS), this scenario allows the shopper to save items in a grocer’s smartphone app as they go about their regular activities. They add items to a virtual shopping list as they think of what they need and then select “optimize me” within the app when they are ready to head to the store.
Using artificial intelligence (AI) technology, items purchased before and marked as favorites in the shopper’s profile are picked by store associates and placed at a designated in-store pickup area, while those products never purchased before remain in the shopping list. For those, customers go to the shelf to browse and select the items they prefer. The physical locations of these items are displayed on the shopper’s smartphone via a store map using location-based services. The customer still goes through the purchase process at the store (scan and go, self-checkout, traditional register, etc.), but they don’t have to trek through the store to pick up refill items. ... "
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