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Friday, January 25, 2019

Kraft Heinz Does Innovation Shuffle

Case study for CPG food and advancing technology.

How Kraft Heinz's CIO avoids getting lost in the shuffle of innovation

Francesco Tinto posed the question, "are we really changing the way we're operating, or just operating the same way and we just changed the technology?"

By Samantha Ann Schwartz  @SamanthaSchann

Since 1937, many a child has sat in the kitchen individually spearing Kraft Macaroni and Cheese noodles on the prong of a fork, creating warm, cheesy memories — it's one of the reasons Kraft Heinz is a household name.

In 2015, Kraft Foods Group and H.J. Heinz Co. announced their merger and created the fifth-largest global food company. Two iconic brands, under one roof, was a deal that shook the food industry. It also moved Francesco Tinto from CIO of Kraft Foods Group to global CIO of Kraft Heinz.

Just as Kraft perfected the recipe for its packets of powdered cheese, Tinto found the sweet spot between company culture and innovation — a recipe CIOs struggle to perfect. ... "

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