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Wednesday, January 30, 2019

Experiential Retail

Been a student and customer of Jungle Jims outside Cincinnati for a long time.   Semi experiential it is.    And the idea certainly be overdone.    Make sure the store is well stocked with products and relevant ideas.     Even an occasional surprise.

Is experiential retail overhyped and misunderstood?
by Doug Garnett  With expert discussion.

Through a special arrangement, presented here for discussion is a summary of a current article from the Doug Garnett’s blog.  ... 

In New York City, an “experiential” restaurant enables customers to catch trout or salmon in a countertop “river” then have it prepared for dinner. The food had better be superb to support the extraordinary prices needed to maintain catchable, edible live fish.

Still, the question of experience in the store is critical because a group of “experiencer” consultants recommend turning stores into bad amusement parks. ...  "

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