Always thought this was obvious, and it did not have to be artificial anything, just had to promote understanding and efficiently leveraging shared data. Survey analysis here.
Organizations that turn data into insights are gaining competitive advantage through improved connections with consumers.
by: Sams Ransbotham and David Kiron
The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. The report, based on MIT SMR’s eighth annual data and analytics global survey of over 1,900 business executives, managers, and analytics professionals, explores companies leading the way with analytics and customer engagement. .... "
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