Did Netflix cross the data-disclosure line? by Tom Ryan in Retailwire
A social media firestorm erupted last week after a tweet from Netflix arrived that some felt shamed 53 of its subscribers for their obsessive viewing habits.
“To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?” Netflix wrote in the tweet.
Larger retailers sometimes use their customer data — on an anonymous basis — for marketing, content or research purposes. .... "
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