Good piece. Not at all technical, but worth repeating what you need to get done. The tech people I talk to don't seem to know these obvious things, and are always looking for some other tech magic. But if they don't get these things right, it doesn't matter.
How to Keep Your Customers Coming Back By Mike Dupuy in CustomerThink
In today’s competitive marketplace, how can you encourage customers to stay loyal to your brand and products when there are so many choices available? You have to provide an outstanding product, of course, and it must be appropriately priced, but there are a lot of companies that can do that. What will set you apart and build brand loyalty, however, is your customer support. .... "
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