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Thursday, February 08, 2018

Amazon Go not the Future

Some good comparisons of previous approaches.We dabbled in several.

Why Amazon’s Grocery Store May Not Be the Future of Retail

By Nick Harrison, George Faigen, Duncan Brewer  in the HBR

"  ... Amazon Go may face challenges in both respects: It is unclear its eventual savings will justify the investment, or whether customers will find the digital surveillance it entails to be a tolerable price to pay for an improved shopping experience. Our survey of 1,500 British consumers revealed that 19% would consider an app that tracked them an invasion of privacy.  So before adopting any technology, retailers must answer two questions: How does this benefit us? And will consumers like it? Let’s look at how retailers have — or have failed to —  answer these questions. ... " 

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