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Friday, February 09, 2018

Procter & Gamble is Genius in Digital Marketing Practices

On Procter's use of digital marketing practices.

Procter & Gamble is a Genius   By Jack Neff. in AdAge

Procter & Gamble Co. was one of the first big marketers to jump into automated digital media buying, developing its own proprietary system eight years ago, well before "programmatic" became an industry buzzword. Now P&G is moving away from programmatic and plowing more money into e-commerce platforms run by the likes of Amazon and Walmart, according to a report from consultancy L2.

The strategy appears to be working, according to L2, which gave P&G its highest, or "genius," rating in the home-care space for its digital marketing practices, followed closely by Clorox Co. .... " 

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