Artificial Intelligence Interview with ESOMAR (the WORLD Association for Social, Opinion and Market Research) By Tom H. C. Anderson ....
What Market Researchers Should Know about AI and Machine Learning – A Q&A with ESOMAR Research World on Artificial Intelligence in Marketing Research
ESOMAR: What is your experience with Artificial Intelligence & Machine Learning (AI)? Would you describe yourself as a user of AI or a person with an interest in the matter but with no or limited experience?
TomHCA: I would describe myself as both a user of Artificial Intelligence as well as a person with a strong interest in the matter even though I have limited mathematical/algorithmic experience with AI. However, I have colleagues here at OdinText who have PhD’s in Computer Science and are extremely knowledgeable as they studied AI extensively in school and used it elsewhere before joining us. We continue to evaluate, experiment, and add AI into our application as it makes sense. .... "
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