Started to examine this basic idea a year ago, but Amazon was not allowing advertising embedded in skill or other interactions based on data. Google built such an empire by using the appeal of providing searches, here Amazon is using the value of assistant voice interactions to attract the consumer.
Amazon has big plans for Alexa ads in 2018; it's discussing options with P&G, Clorox and others
Amazon is in talks to let companies promote their products on Alexa, sources tell CNBC.
Ads will focus on sponsorship opportunities within skills or use data about a buyer's shopping history to suggest products.
By Lauren Hirsch | Michelle Castillo
Amazon is turning to Alexa and asking it to build a big digital advertising business.
The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are powered by the Alexa voice assistant, according to several people familiar with the matter who asked not to be named because the discussions are private. Consumer companies, including Procter & Gamble and Clorox, have been involved in these talks, according to the people.
Some of the early discussions have centered on whether companies would pay for higher placement if a user searches for a product such as shampoo on the device, similar to how paid searches work in Google.
The move by Amazon, which right now does very little advertising on the Echo, could mean big things for consumer companies that are fretting their influence on a voice-powered shopping experience. ..... "
Brought to my attention by Walter Riker.
(Updated) And more in Engadget on this, with more detail.
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