Good overview, I like the addition of business rules (aka process), though I would study it closely first. Sometimes you can get good value by just making an adjustment there. Get the business process expert involved early and then continue to have them involved throughout. If you are not also an expert at the end of the project, I would carefully review all assumptions.
In ECMMapping: 4 Steps to Success with Predictive Analytics
By examining your historical business data, you may be able to explain what happened in the past and why. But you can also use these historical data to predict the present and the future, and even tailor your business processes to counter the predicted negative spirals and automatically sort for you prospects based on the odds of success. The technology is ready, but how to successfully implement your real-time analytics? .... "
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