Something we looked at closely with our own Bot experiment. Even thought of experimenting with adjusting the type online. But ended up with a friendly and humorous type. Findings at the link are fairly obvious. Depends too upon your goal. Are you selling, convincing, informing, entertaining ... ? Location mentioned as key, below, but I doubt it. Caution about how humor is taken should be careful.
Do You Prefer Your Customer Service Bots Friendly or Formal?
As robots increasingly replace human jobs, thanks to record spending on automation, how should they behave? That preference depends on where you live.
LivePerson, a company that works in automated customer service, recently surveyed 5,000 people on what personality types they prefer in customer service bots. .... "
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