Via former P&Ger and colleague, Pete Blackshaw.
Nestle takes cues from Silicon Valley to boost innovation
Despite having thousands of product lines in its portfolio, Nestle uses a startup mindset adapted from Silicon Valley firms like Google to keep its innovations fresh and on-trend, said Pete Blackshaw, vice president of digital and social media. The company has created a digital acceleration team to develop new ideas internally, and uses alliances with other firms to forge external innovations, such as its recent Amazon partnership, which marries Alexa voice automation technology with Nestle recipes. ... "
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