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Sunday, May 28, 2017

Social Media Endorsements

In Knowledge@Wharton:

Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a form of messaging perceived more as a friendly recommendation than hard sell? In an over-crowded media environment, marketers would surely flock to such an innovation.

And they have. In the nascent realm of social media influencing, paid endorsements are burgeoning. Celebrities and other influencers present their taste and choices in the marketplace as nothing more than the act of sharing tips with fans and the public — even while failing to make clear that, often, they are being paid to do so. .... " 

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