/* ---- Google Analytics Code Below */

Friday, May 19, 2017

Podcast: Amazon v Traditional Retail

Podcast from Knowledge@Wharton:

Why Amazon Is Leaving Legacy Retailers in the Dust?

Wharton's Barbara Kahn and Columbia's Mark A. Cohen discuss what's behind Amazon's continuing success.

What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors? Wharton marketing professor Barbara Kahn, director of the School’s Baker Retailing Center, and Mark Cohen, director of retail studies at Columbia University, recently joined the Knowledge@Wharton Show on Sirius XM channel 111 to discuss what’s driving Amazon’s success. (Listen to the podcast at the top of this page.) Following are key takeaways from the conversation.  .... "

No comments: