Addressing the Razor blade club competition. Procter's Gillette is using a simple text for order and replenishment. How does this compare with approaches like Amazon Dash? Other automated replenishment methods?
In Bizjournals:
Procter & Gamble Co. revealed today that it has launched Gillette on Demand, which will enable consumers to order razor blades with a one-word text message.
The Cincinnati-based company (NYSE: PG) said Gillette On Demand is the brand’s first direct-to-consumer service. Orders are shipped straight from Gillette facilities to men’s doorsteps in about two to three business days .... "
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