Chiquita Rio Gamification Case Study

Met recently with Nancy Koors at Empower and she pointed me to this video case study of the Chiquita Rio gamification example that they created. Note the movie connection.   I will have some more comments on this example soon.  Their overview:

" ... The site uses gamification, or game play mechanics, to draw users through the site and to serve up the perfect mix of interactive fun and interesting content throughout the site. The site was designed for Chiquita by Empower MediaMarketing with help from Bunchball. “The movie’s colorful and exciting story continues online for Chiquita Banana consumers,” said Scott Faucheux, North America Consumer Marketing Manager at Chiquita Brands. “We created an engaging online playground for our Chiquita Banana consumer where the whole family could share in the fun of Chiquita-branded products, the film Rio, and win great prizes including tasty Chiquita Bananas and other nutritious products.”

Consumers that sign in to the site get a virtual passport and earn virtual badges for exploring pages including video clips from the movie, recipes, coloring pages, product information, games and a sweepstakes. . ....  "

Although the main game is over there are still some other games you can play on the site.