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Tuesday, August 16, 2011

NFC Technology at the Shelf Edge

Location based ideas at the shelf edge are increasing.  Check in and out of your favorite aisle, category, brand.    Obvious useful for retail and brand level loyalty ideas, and much more is possible.

3GTV Networks is adding near-field communication technology to its shelf-edge device capability. "We see NFC as the ideal technology for enabling new approaches to 'check-ins,' integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing," said a company executive  ...

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