Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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Jonathan Salem Baskin on innovation at P&G. Is P&G succeeding because of innovative branding, or because of functional innovation? I have certainly seen both, but I think that Salem Baskin has something here. You surely need brand innovation, but is it ultimately functional innovation that makes for the win. Necessary but not sufficient.
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