Jonathan Salem Baskin on innovation at P&G. Is P&G succeeding because of innovative branding, or because of functional innovation? I have certainly seen both, but I think that Salem Baskin has something here. You surely need brand innovation, but is it ultimately functional innovation that makes for the win. Necessary but not sufficient.
Thursday, August 11, 2011
P&G: Kinds of Innovation
Jonathan Salem Baskin on innovation at P&G. Is P&G succeeding because of innovative branding, or because of functional innovation? I have certainly seen both, but I think that Salem Baskin has something here. You surely need brand innovation, but is it ultimately functional innovation that makes for the win. Necessary but not sufficient.
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