Sand's most recent newsletter on neuroscience methods covers a number of interesting papers and articles on the topic. If you have not read about neuromarketing or have not followed it recently, this is the time to catch up. As I have mentioned recently many large marketers are involved. I especially like the note on Shopper insight explosion, my specialty.
" ... In this issue:
* A White Paper on Finding the Sweet Spot between Neuroscience and Quantitative Research
* Fast Company Article on Neuormarketing in the September Issue
* Sands Research Ranked 19th in Top 50 of Innovative MR Firms
* Shopper Insight Explosion
* Ni Hao (Hello) Beijing - Neuromarketing in China ... "
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