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Thursday, May 20, 2010

Wal-Mart Virtual Mirror

In StoreFrontBackTalk: Evan Schuman on Wal-Mart's virtual makeover effort. We experimented with this concept in-store and in-home for a dozen years, in a number of countries. Including work with the vendor EZFace mentioned in the article:

' ... Wal-Mart this month quietly began a 10-store trial of a cosmetics system—called the Wal-Mart virtual mirror—that uses a barcode reader and a digital camera for the virtual application of makeup. What’s interesting in this 90-day trial are the ROI benefits beyond mere increased sales, such as reduced shrink (no need to throw out lipstick after a test), better availability of product and some natural social-shopping benefits via E-mail ... '

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