Science and Search

In Ars Technica:  How media influences how science is perceived.   In the past it was about how science was influenced by the popular press. Now the ubiquity of links and search and social strongly influence how the public sees science.   And how that perception can be manipulated.  " ... The 2012 report also challenged the view that individuals were simply using the Web versions of newspapers to get their information about science. Almost half of respondents relied on online sources rather than traditional ones: blogs, social networks, and Internet searches. Data suggests that scientists are also starting to rely on these alternative channels to stay up to date with developments in their fields. In 2010, one in five American neuroscientists reported using blogs to follow news about scientific issues, and one in four physicians used social media at least once daily to stay current on medical information and innovations. ... " 

Ericsson Acquires MS Mediaroom

Interesting because I have worked with variants of the media room idea for years.  Much more at the link.  " ... Mediaroom is the leading platform for video distribution deployed with the world's largest IPTV operators. This strategic acquisition positions Ericsson as an industry leader thanks to the skills and experiences of the talented people of Mediaroom combined with Ericsson's end to end service capabilities" Borgklint concluded. The total media solution portfolio of Ericsson in the TV and video space combined with a further increased focus on consumer needs will be the foundation for providing services to end users. The importance of video distribution capabilities for the customers and their consumers will be increasing as more and more LTE networks are deployed and filled with smartphone users. .... " 

P&G Using Consumer Generated Media

This has not happened very often:

P&G leverages consumer-generated media

"Life Opens Up," a Procter & Gamble campaign for Crest and Oral-B, uses consumer-generated media, asking users to submit videos telling how a "healthy mouth has played a role in opening up to life and the world." The P&G effort shows that personal stories can be powerful connectors between consumers and a brand....