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Thursday, August 11, 2011


Just starting to read: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade us to Buy by Martin Lindstrom.   To be available September 20.  Have enjoyed Lindstrom's earlier books such as Buyology: Truth and Lies About Why We Buy.  His books are story telling and inspirational rather than either technical or 'how to' .    He tells a good story and leads you to results in a way similar to someone giving an excellent presentation.   It does remind me of Vance Packard's 1950s book Hidden Persuaders, showing the level and details of exploitation that are ultimately used by marketers and merchandisers.  A kind of expose'   Thus this book is more B to C than B to B, and may be more interesting to the consumer than marketer.  A bigger market.   I will follow up with a complete review when I am done with the book. So far it is an enjoyable and quick read.  See also Lindstrom's site for background information.

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