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Saturday, August 20, 2011

P&G Using Consumer Generated Media

This has not happened very often:

P&G leverages consumer-generated media

"Life Opens Up," a Procter & Gamble campaign for Crest and Oral-B, uses consumer-generated media, asking users to submit videos telling how a "healthy mouth has played a role in opening up to life and the world." The P&G effort shows that personal stories can be powerful connectors between consumers and a brand....

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