Hanging Out in Google+ For Business

An interesting example of how food innovators are using Google+ to interact with consumers.   My first impression was that this might a useful way to link researchers and groups of consumers.  I recall it used to be quite a bit of work to orchestrate this kind of interaction.  " ... those who are using the service are doing so in interesting ways such as: using it as a platform for content distribution and sharing, a cooking school, a market research tool, a social feature to integrate into a mobile application, an interactive education platform, and as a collaboration tool. Across the board, it seems that everyone is embracing the enhanced level of interactivity this social platform offers ... ".   Looks like it would be useful for many kinds of consumer research in multiple moments of truth.