The basic idea has been around for some time. Recognize people's faces via a camera facing outward on a sign and then adapt the promotional interaction based on a person's detected gender and age. Now new advances are leading this further.
" .... Once the stuff of science fiction and high-tech crime fighting, facial
recognition technology has become one of the newest tools in marketing, even
though privacy concerns abound. The Venetian resort, hotel and casino in
Las Vegas has started using it on digital displays to tailor suggestions for
restaurants, clubs and entertainment to passersby. Kraft
Foods Inc. and Adidas
say they are planning to experiment with it as early as this year to push their
products.... "
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